Lipton's Tea
by Woodson Savage
Title
Lipton's Tea
Artist
Woodson Savage
Medium
Digital Art - Cardboard Advertising Sign
Description
Tea used to be an expensive drink, enjoyed almost exclusively by the wealthy. As tea was imported to America, it often varied greatly in quality and taste due to packaging and transportation issues.
In 1880, a 40-year-old Glasgow, Scotland entrepreneur and innovator Sir Thomas Lipton envisioned an opportunity to make tea universally accessible with guaranteed quality at acceptable prices. Lipton decided to sell tea in packets by the pound, half pound, and quarter pound. Besides being fresher, the tea would be easier to handle and more marketable in colorful, neat packaging. He even created an advertising slogan before he actually got into the tea business: "Direct from the tea gardens to the teapot."
The Lipton name would eventually become nearly synonymous with tea in the Western world. Interestingly, Lipton was a 40-year-old, self-made millionaire before he ever sold an ounce of the stuff. Lipton® is now the world’s leading tea brand and is sold in more than 150 countries by Unilever.
Uploaded
October 11th, 2014
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