NABS Store Poster #1
by Woodson Savage
Title
NABS Store Poster #1
Artist
Woodson Savage
Medium
Digital Art - Cardboard Advertising Sign
Description
In the early days, most Nabisco products were displayed in bulk packaging. Store clerks would have to retrieve the desired baked goods from the container and individually wrap them for the customer. Nabisco was a pioneer in merchandising and marketing baked goods and in introducing individual packaging. Individual packaging extended shelf life, was more sanitary, reduced store labor costs, greatly increased sales and generated brand loyalty.
Uploaded
October 11th, 2014
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