Bull Durham Tobacco
by Woodson Savage
Title
Bull Durham Tobacco
Artist
Woodson Savage
Medium
Digital Art - Cardboard Advertising Sign
Description
The Bull Durham brand grew out of an incident in Durham, North Carolina that occurred at the close of the Civil War. Soldiers from both sides raided a farmer's tobacco crop as they waited for a surrender to be completed. After returning home, these same soldiers wrote back asking for more of this tobacco. The farmer, Mr. John Green, happily obliged; the tobacco was named Bull Durham in 1868 and later became the largest selling tobacco brand in the world.
Before Bull Durham advertising, a large marketing campaign was unheard-of and considered highly risky. However, the Blackwell Co and later American Tobacco proved this theory wrong entirely. One of the company’s first huge campaigns was the implementation of ads depicting the bull in magazines, trade journals, periodicals, and huge outdoor painted signs. The Company showed future businesses the success that can come from branding a product and making it familiar to consumers. Many of the concepts first used to advertise Bull Durham are still used by marketers today.
One of the most successful slogan campaigns for Bull Durham was the “Roll Your Own” campaign. The campaign came at an ideal time, as product sales were low due to the competition against the emerging pre-rolled cigarette!
Uploaded
October 10th, 2014
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