Wrigley's P.K. Chewing Gum
by Woodson Savage
Title
Wrigley's P.K. Chewing Gum
Artist
Woodson Savage
Medium
Digital Art - Cardboard Advertising Sign
Description
Wrigley became the biggest gum manufacturer in the world. He bought Zero Company in 1911, which had been making Wrigley's gum since 1892. From that point forward, the newly named William Wrigley Jr. Company manufactured its own products.
Wrigley also moved quickly into foreign nations. He established gum companies in Canada in 1910, Australia (1915), Great Britain (1927), and New Zealand (1939). Still relying heavily on advertising, Wrigley sold gum in nations around the world in 30 separate languages. Countries abroad had different tastes than in the United States, so Wrigley introduced flavors that would appeal to local customers. The most successful product outside America was a pellet-shaped gum sold under the "P.K." brand name.
Wrigley introduced the PK Gum brand in 1921 – the only new product it would create for the next 55 years, with the exception of Orbit — a wartime substitute that debuted during World War II.
Uploaded
October 10th, 2014
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