Pep-O-Mint Life Savers
by Woodson Savage
Title
Pep-O-Mint Life Savers
Artist
Woodson Savage
Medium
Digital Art - Cardboard Advertising Sign
Description
In 1912, Clarence Crane, a chocolate manufacturer from Cleveland, OH invented Life Savers as a “summer candy” that could withstand heat better than chocolate. To differentiate his mints from competing brands that were square shaped, Clarence made them round and punched a hole in the middle of his mints. Since the mints looked like miniature life preservers, he called them Life Savers. After registering the trademark, Crane sold the rights to the peppermint candy to Edward Noble for $2,900. Noble created tin-foil wrappers to keep the mints fresh, instead of cardboard rolls. Pep-O-Mint was the first Life Saver flavor. Since then, many different flavors of Life Savers have been produced. The five-flavor roll first appeared in 1935. Wrigley who now owns Life Savers is a subsidiary of Mars, Inc.
Uploaded
October 10th, 2014
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