Title
Heinz India Relish
Artist
Woodson Savage
Medium
Digital Art - Cardboard Advertising Sign
Description
Henry Heinz, a marketing genius, attracted traffic to his 2nd floor 1893 Chicago World's Fair booth by offering a free gift— a small green pickle charm, which later became a pin. By the end of the fair, Mr. Heinz had distributed more than a million pickle charms. The pickle pin is one of the most famous merchandising giveaways in history and has become a popular collectible. The pickle symbol is still pictured on numerous Heinz products today.
Uploaded
October 10th, 2014
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