Guest Ivory Soap
by Woodson Savage
Title
Guest Ivory Soap
Artist
Woodson Savage
Medium
Digital Art - Cardboard Advertising Sign
Description
In 1837, William Procter who was a candle maker and James Gamble, who was a soap maker, formed the company known as Procter and Gamble. In 1878, Procter and Gamble began to market a new soap product. The new soap was inexpensive but of high quality. Originally James Gamble wanted to call the soap "P&G White Soap". But eventually the company named it "Ivory". Here is how their famous slogan originated:
>It floats � a P&G chemist, James N. Gamble, the son of the company�s co-founder, had previously studied with another chemist who already knew how to make soap float. An entry was found in an 1863 notebook in which Gamble wrote: "I made floating soap today. I think we'll make all of our stock that way."
>99 44/100 Pure � this slogan came about as the result of laboratory analysis: Comparison tests were made with castile soaps � the standard of excellence at that time. One chemist's analysis was in table form with the ingredients listed by percentage. Harley Procter totaled the ingredients which did not fall into the category of pure soap � they equaled 56/100%. He subtracted from 100, and wrote the slogan "99-44/100% Pure: It Floats."
This slogan has been in use since 1891. Today, Ivory floats because Proctor & Gamble intentionally whips a small amount of air into Ivory as it is being made. This makes the soap lighter than water, so it floats. This process also makes each bar of Ivory velvety smooth and easy to lather.
Uploaded
October 11th, 2014
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