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Established in 1873, Ganong has the distinction of being Canada’s oldest independently family owned and operated chocolate company, manufacturing all its products in St. Stephen, New Brunswick. In 1917, Gilbert Ganong in collaboration with nephew Arthur Ganong decided to package their finest chocolates under a new name: Delecto, a slightly cosmopolitan twist on the word ‘Delectable’. Delecto, Ganong’s best known boxed chocolates was, born during the First World War. You can still buy Delecto Chocolates today!

I have collected advertising signs and related items for more than 40 years. It was only recently that I became attracted to cardboard streetcar advertising signs. Initially, it was the superb graphics that caught my attention but as I did more Internet research, I became fascinated with the history associated with the creation and use of these cards as well as with the company's, products, and services offered. After retiring, I decided to write a book to help preserve some of these amazing streetcar card images before they succumb to the ages. This entire industry was founded on creating advertising cards that were simply used for a brief period of time and then simply scrapped or discarded after use. A lucky few cards ended up...