Fairy Soap
by Woodson Savage
Title
Fairy Soap
Artist
Woodson Savage
Medium
Digital Art - Cardboard Advertising Sign
Description
It was Nathaniel Kellogg Fairbanks who was born in Sodus, New York County in 1829 and who moved to Chicago after the civil war where he created a business importing cottonseed oil and processing the manufacturing of soaps, one being Fairy Soap which was named, of course, from the first four letters of Fairbanks last name.
The trademark of the little fairy was modelled by a young girl and featured on the product for over 75 years. It was a white soap that floated made popular in those days at the end of the nineteenth century as an alternative to trying to find normal soap bars in the bottom of the bathtub or sink, it was a competitor to Ivory soap made by Procter and Gamble the originator of floating soap made since 1878.
By coincidence, also in 1837, another company Thomas Hedley & Co. was established in Newcastle upon Tyne, England UK making soap and candles. The company bought the rights to the word 'Fairy' from Fairbanks and launched the first all-purpose soap in 1898 so in England Fairy Soap was marketed by Thomas Hedley Ltd.
However many years later in 1930, the ever expanding Procter and Gamble Company established its first overseas subsidiary with the acquisition of Thomas Hedley & Co. Ltd thus taking over and acquiring the production and marketing of the Fairy brand for Europe.
Fairy remains one of the best-known European household product names to this day the name appears on a variety of fine household cleaning products.
Uploaded
March 10th, 2015
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